In 1960, G.E. switched all existing clocks over to the little S rotors. To punctuate the change, they changed the model numbering scheme to do away with the rotor designation. (Thus the 2H110 becomes the 2110, the 7H259 becomes the 7259, etc.) The H rotors were still made for ad clocks and a few special clocks like the
8801 Terrestrial Time Clock
Most importantly, you could still buy them to fix your old favorite Telechrons for only 3 or 4 dollars. The word, "Telechron", was dropped not only off the face of the clocks but off the company itself. In fact, it was known as the "Clock and Timer Division of General Electric" and clocks were tagged: "General Electric, Bridgeport, CT" even though no clocks or clock parts actually came from there. Whereas Telechron had been largely self-contained (it did everything from manufacture its own screws to plating metal), G.E. began to buy whatever it could from third parties mostly in Japan. According to my sources, nothing they bought was as good as what they had made in-house.
The company continued to offer quartz kitchen clocks using the same name but a different model number than the electric "companion" model. The quartz models generally cost about $10 more but the motors failed after a few years. I know it seems weird that General Electric would get into quartz clocks but for kitchen clocks, the ability to place one anywhere you have a nail and a wall was a clear advantage. All their table and commercial models continued to have electric movements. (G.E. even looked into producing windup alarm clocks in the 60's but balked after their research showed Westclox had an unbeatable share of that market.)
Anyhow, the 60's rolled on. Somebody invented the digital quartz clock and people had still another kind of clock to buy instead of the electric. G.E. closed most of the clock plants and continued to turn out clocks
like this: 7803 The Sparkle
and this. 2912
Around 1970, someone decided to revive the Telechron name and that's just what they did. Telechron again had a catalog of its own but the clocks were same ones G.E. was selling. They did actually have Telechron there all by itself on the dial for the first time since the early 50's. The clock lines of both companies changed very little after 1970 and Telechron's catalog was virtually the same from 1970 to 1973. Here's a page from that last catalog:
One thing I noticed was that very few of these models had names. Just looking at them, I wonder if they had the same feelings I might have had when trying to name these terrifically ugly mugs: why bother?
In 1979, G.E. sold the last operating plant, the
original Homer Avenue plant in Ashland, to Timex. Timex continued
to make the same models G.E.'d been making all through the 70's but mainly,
the company kept busy turning out rotors and timers for commercial use.
The troubled company was bought by it's own management in the 80's who
renamed the company once again to Telechron. It offered a line of
quartz commercial clocks with the Telechron name for a short time.
The demand for electric clocks had dropped so as to make their production
The Homer Ave. plant closed for good in 1992.