The 8H60 Beam Alarm
"Makes your bedside lamp a silent alarm"
This unique clock makes lamp flash intermittently at wake-up time.
Grand for hard-of-hearing. Silent —it wakes only the user (as
long as they sleep with someone who is hard-of-seeing).
Conventional buzzer alarm can be used without light —or combines with light
to sound shortly after light flashes. Clear dial—ivory numerals on
chocolate bronze bezel stand out—match ivory plastic case and ivory alarm
face. Modern hands — vermillion sweep second hand. All other
hands are chocolate brown. Knobs—knurled ivory plastic. Left
knob controls switch —right knob controls alarm time set —pulls out for
conventional buzzer alarm. Quality cord —Underwriters' approved,
ivory color. Self-starting—requires no winding. Sealed-in-oil
mechanism—rotor unit sealed in a lifetime bath of oil—needs no oiling.
Width 4 7/16", height 4 7/8",
depth 2 1/2". Price $6.95
From the Volta Review July 1944. Clocks like the Beam Alarm might have come out of that survey. Was this just keen market research or an abundance of patiotism? I say the reason was mostly humanitarian and no one is gonna convince me otherwise!