1954-1959 The End of Design

Someone at the old Telechron company must have noticed that the clocks they were turning out were starting to lack any style at all.  Or, as Dorothy Parker once said, they "left not so lasting an impression as an oar upon the water".  To reverse this trend, they introduced the "Designer Line" series in '54.  Apparently, the public didn't need these big, weird clocks--at least not at the unprecedented prices at which they were offered.  Telechron/G.E. took the Designer Line's (ironically, no famous designers had a hand in any of them) failure as a sign not to spend any time or money on desk clock design.  (G.E. did offer many striking kitchen clocks during the 60's and the love 'em or hate 'em Peter Max designs.)

1954 was also the first year you couldn't buy a Buffet since the 30's and the year the G.E. and Telechron lines merged back together.  All of the even-numbered models below were sold by both companies.  In a reversal of the former dial protocol, G.E. clocks had only the words "General Electric" on the dial.  Telechron had "General Electric" on top and "Telechron" below.   Further efforts toward reducing costs that year resulted in the S rotor.  The new, tiny power plants didn't have anywhere near the life expectancy of earlier ones but they did have advantages:  They were inexpensive and they were cheap.  Also, they didn't cost much.

Telechron made one last great contribution to humankind and to clock history.  In 1956, sleepyheads everywhere rushed down to the store to pick up the first snooze alarm ever and waking up would never be the same again.

Telechron had always been self-conscious about their clocks' cords.  At clock shows, demonstrators would remove the cords so they'd look nicer.  Catalog photos would never, ever show the cords after the novelty of electric power had passed (about 1930).  Clock vendors would carry recessed clock outlets to sell along with kitchen clocks so the cords wouldn't show.  In 1959, Telechron did the unthinkable: offered a pair of battery operated kitchen models.  The end was clearly in sight...

1 SERIES 1H1608 1H1612 1H1615            
2 SERIES 2H44 2H45 2H46 2H47 2H48 2H49 2H55 2S57 2H59
2 SERIES 2H60 2H61 2H62 2H63 2H64 2H66 2H67 2H68 2H69
2 SERIES 2D70 2D71 2H100 2H101 2H103 2H104 2H105 2H106 2H107
2 SERIES 2H108 2H109 2H110 2H111 2H112 2H113 2H115 2H116 2H117
5 SERIES 5H65 5H67 5H69 5H70 5H71        
7 SERIES 7H217 7H221 7H223 7H225 7H226 7H228 7H229 7H230 7H232
7 SERIES 7H233 7H234 7H235 7H236 7H237 7H239 7H241 7H242 7H243
7 SERIES 7H244 7H245 7H246 7H247 7H248 7H249 7H250 7H251 7H252
7 SERIES 7H253 7H254 7H255 7H256 7H257 7H258 7H259 7H260  7S261
7 SERIES 7H262 7H265              
8 SERIES 8H24 8H27 8H28 8H29 8H30 8H31 8S69